////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// ////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// //////////////////////Digital Media Sectors and Audeinces - Analogue and Digital////////////////////////////// DIGITAL - using ones and zeros - "binary system" Example - Hard drives, CD recorders, Mini DV camcorders. ANALOGUES - Like a bumpy line moving from left to right. Record player reads the bumps and dips, and translates the information into an audio signal. Example - VCRs, tape players, and record players, on the other hand. ////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Problems with Digital Media Digital media only estimate the actual soundwave. ////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// So why use digital if the quality of analogue is better? It can be edited or played back starting at any point. ////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// ////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// //////////////////////Digital Media Sectors and Audiences – Media Sectors////////////////////////////////////// Some examples of digital media sectors are: Moving Image Audio Publishing Websites Computer games ////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// TABELKA SLAJD 10 ////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// 5 main areas of developing a product Pre-production Production Post production Distribution Exhibition and consumption ////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Pre-production - Planning, researching and preparing the product Production - Shooting or constructing the elements of the product Post production - Bringing all the elements tohether to complete the product Distribution - Making the product available to audiences through advertising and promotion Exhibition and consumption - Viewing or interacting with the finished product ////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// The Platform that a product is distributed through DIGITAL MEDIA PLATFORM TV Broadcast Pay per view Cinema release Digital download Radio broadcast DVD CD Online content Webpage or stream ////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// The Device on which a digital media product can be accessed on. DEVICES FOR ACCESSING DIGITAL MEDIA Mobile phones Laptops MPS player MP4 player Games Consoles Handheld devices Radio Tablets Smart TV ////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Technological convergence means a range of media can be consumed on one device Example - Mobile Phone - TV broadcast, Digital download, Radio broadcast, Online content ////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// TABELKA SLAJD 16 TABELKA SLAJD 17 //////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////